Sunday, December 29, 2019
Nursing Reflection - 998 Words
In this essay, I will reflect on taking a patient; whom I shall call Bethany; to and from the theatre. This experience has helped me to understand the importance of parentââ¬â¢s participation in their childââ¬â¢s care. I have also gained a better insight into the type of nurse I will pursue to be. To help structure this essay I am using the framework described by Gibbs (1988). Using this framework, I have provided a strong reflection on the experience and focused on a more child-centred approach. Bethany is a 15-year-old girl, who was admitted to the theatre to have teeth removed and straighten impacted teeth. Before Bethany was taken to surgery, she was under observations to ensure the stability of her clinical status. This included makingâ⬠¦show more contentâ⬠¦However, I felt useless as although I was trying to divert the conversation, Bethany continued to ask questions about the surgery. I felt very inefficient as I was unaware of the procedure and so could not give an answer. This may have made Bethany more anxious. She preferred to speak to the nurse as it made her feel comfortable knowing she had someone to talk to who understood the procedure. The communication skills portrayed was vital as it meant that the nurse was able to answer any questions/concerns that Bethany or her mother had. This was proven effective as the patientââ¬â¢s heart rate was higher than normal on entering the surgery, but by talking to the patient, it helped her to relax. I also noticed that that the nurse made Bethany comfortable by ensuring that she had her own belongings, this included her teddy bear, nightgown and slippers. This relieved her anxiety as she had something familiar in an unknown place which calmed her nerves. There were a few aspects of the care that I was concerned about. Firstly, when we were called to collect Bethany from theatre, the nurse collected her 30 mins after the call had been made. I did not find this appropriate as waking up after a painful surgery, feeling numb can be scary, if I was in Bethanyââ¬â¢s shoes, I would want to see my mother or the nurse as soon as I woke up. This was another problem I witnessed, as Bethanyââ¬â¢s mother was not onShow MoreRelatedNursing reflection.12855 Words à |à 52 PagesReflective Essay This essay will look at reflection on a critical incident that has promoted a positive outcome. It is not a very major incident but it stands out as it has a potential for learning. This essay will identify and explain Johns (1994) model of reflection and explain what reflection is and why reflective practice is necessary and how it can be used. Schone (1983) recommended reflection on critical incidence as a valuable term, sited in Ghaye and Lillyman (1997) a critical incidentRead MoreReflection in Nursing1478 Words à |à 6 PagesNurseGateway à « 1st year reflection using Gibbs reflective cycle à » Welcome Guest. Please Login or Register. Jun 26th, 2013, 06:57am NurseGateway Student Quarter Essay Bank (Moderator: Pure Maiden) 1st year reflection using Gibbs reflective cycle à « Previous Topic | Next Topic à » Pages: 1 Author Topic: 1st year reflection using Gibbs reflective cycle (Read 1195 times) Pure Maiden The Administrator member is offline Read MoreNursing Reflection Paper858 Words à |à 4 Pagesreflecting upon involved a situation in which I realized that I was an acquaintance of a patient my co-caring nurse was preparing to admit to the unit. For confidentiality reasons, this person will be referred to as Betty for the remainder of this reflection. I met Betty about eight years ago, as I was a close friend of her brother. Although her brother and I grew apart, I would still occasionally see Betty around. Never did I think that I would ever see her on the unit in which I was working, butRead MoreReflection in Nursing2981 Words à |à 12 PagesIntroduction This essay will demonstrate my reflective abilities within an episode of care in which I have been involved with during my practice placement. It will discuss several issues binding nursing practice with issues of ethics and the model of reflection which provided me with a good structure and which I found most appropriate, is Gibbs model (Gibbs 1988). This particular model incorporates - description, feelings, evaluation, analysis, conclusion and the action plan. I have examinedRead MoreReflection on Nursing Handover2240 Words à |à 9 PagesREFLECTION on Nursing Handover I have decided to reflect upon the first time I did a nursing handover. In accordance with the Nursing and Midwifery Council (2004) Code of professional conduct, confidentiality shall be maintained and the patientââ¬â¢s name is changed to protect indentity. Reflective writing is considered a key component of portfolio assessment because it provides evidence of skills development and increasing clinical competence (Smith 2005). What is reflection? Reflection is definedRead MoreNursing Reflection Paper : Nursing Essay1107 Words à |à 5 Pages Nursing Reflection Paper John Mwangi St Joseph School of Nursing Nursing can be a demanding career, but the benefits far much outweigh the challenges. Most importantly, itââ¬â¢s the rewards it offers by allowing an opportunity to make a difference in another personââ¬â¢s life through the provision of care when they need it. Just as Patricia Benner theorized in her book ââ¬Å"Novice to Expert,â⬠nursing encompasses both educational knowledge and extensive clinical experience acquired throughout oneââ¬â¢sRead MoreCritical Reflection In Nursing1335 Words à |à 6 PagesCritical reflection is vital to develop evidence based practice for safe and quality approaches to professional nursing practice. Nursing professionals should critically reflect on events to identify what health professionals might do to improve their practice and reduce the risk of a similar error. Reflective practice can help to learn from their mistakes, be empowered and most importantly to deliver best possible care to patient as nurses must work closely with their patients to develop a therapeuticRead MoreReflections Of A Nursing Student926 Words à |à 4 Pages Reflections of a Nursing Student Chibuzor Eronini University of Alberta Ã¢â¬Æ' Reflections of a Nursing Student The interdisciplinary course is an essential pre-requisite for after degree nursing students. As a final year nursing student, I believe this course will help me to acquire the skills necessary for inter-professional practice. Furthermore, I will be able to develop competencies necessary to provide patient-centered care. For my classroom experience, my team members and I have beenRead MoreReflections in Nursing3087 Words à |à 13 PagesRunning Head: SANTOS A Reflection Paper on Various Nursing Roles NU420 Trends in Nursing College of Nursing and Health Sciences A Reflection Paper on Various Nursing Roles Introduction As an individual reaches the stage where they come to a decision about what they want to be in life, they must look deep inside themselves. They have to reflect on what is important to them and what makes them happy. In addition, one must take into consideration the resources that are available to help theRead MoreA Reflection On The Nursing Profession995 Words à |à 4 PagesAsking someone to depict a nurse, what will they tell you? The stance that the nursing profession is icomposed of angelic people in starched white uniforms, primarily women, whose main focus was patient care and following doctorââ¬â¢s orders. This image, though iconic and attractive to some, is not accurate when applied to modern nurses. These people need and have far more capabilities, knowledge and education, as well as, the caring personality and character traits befitting one charged with the
Saturday, December 21, 2019
Minimum Wage Should Be Raised - 1963 Words
This paper gives an insight on the debate whether the minimum wage should be raised to $10 an hour or not in the United States. There is a big debate in the United States regarding as to whether the minimum wage should be raised to $10 per hour, but before we go into details of the debate lets first understand what is meant by a minimum wage and how did it come into existence. A minimum wage is the lowest wage that is paid to workers by their employers, and the government legally sets it. A minimum wage is a price floor, workers are not allowed to sale their services below price, and the government legally sets the price (Neumark et al 2008). Although the minimum wage is put into effect in jurisdictions, there exist different opinionsâ⬠¦show more contentâ⬠¦As time went on, the justice of peace, who was in charge of fixing the minimum wage began also to fix minimum wages which where formal. In 1604, King James i) formalized the practice eventually for the labor that parti cipated in the textile industry. In the 19th century, the laborers statute was revoked as promoting capitalist England and embraced policies of laissez-faire, which were not in favor of the wage regulations regardless of lower or upper limits. During the 19th century, there were a lot of labor unrests and strikes all over the industrial nations. During the century, trade unions were legalized as an attempt to control wages collectively through agreements. However, this made it difficult to have a minimum uniform wage. According to the Principles of political Economy in the year 1848, John Mill Stuart argued that due to the problems that needed collective action, which were faced by workers in the organizations, it was the time to depart from the policies laissez-faire to regulating the hours and the wages of people by the law. In 1980s, Australia and New Zealand saw their first legislative attempts in modern era on regulating minimum wages. The movement was aimed initially on ending sweatshop labor and ensuring the sweatshops proliferation are controlled in the industries that are focusing on manufacturing. The sweatshops hired a large number of young workers and women whom they paid substandard wages. The owners of theShow MoreRelatedMinimum Wage Should Be Raised?958 Words à |à 4 PagesMinimum Wage Louis Montgomery III English Composition 101 Mrs. Blackwell April 23, 2015 Minimum Wage Do minimum wage jobs help pay the bills? Do minimum wage jobs support the family? Should minimum wage be raised? Will raising the minimum wage reduce poverty? The idea of minimum wage jobs is to help people get work experience without having any skills. Most minimum wage jobs include fast food restaurants and grocery stores. Minimum wageRead MoreShould Minimum Wage Be Raised?1062 Words à |à 5 Pagesever pressing question regarding Minimum wage. Not many subjects can ignite a controversy as quickly as that of whether or not minimum wage should be raised, or by how much should it be raised or if it should remain the same. What is minimum wage? By definition, minimum wage is the minimum hourly wage an employer can pay an employee for work. (ââ¬Å"MinimumWage.comâ⬠) Americaââ¬â¢s minimum wage was first introduced by President Franklin D. Roosevelt in 1938. That minimum wage was introduced as part of the FairRead MoreShould Minimum Wage Be Raised? Essay1596 Words à |à 7 Pagesgovernment has so generously termed the ââ¬Å"minimum wageâ⬠. In Missouri, the minimum wage has been set at a rather appalling $7.65 per hour while in other states there are wages starting as high as $10. Though arguably the economy is not as sluggish and terrible as it once was, $7.65 per hour will not help those who have children, no college degree and debts to pay. It is not only Missouri that has minimum wage laws, but every other state in America has minimum wage laws in place. Both California and SeattleRead MoreMinimum Wage Should Be Raised1145 Words à |à 5 PagesThe current minimum wage is $7.25, which equals two gallons of milk, one fast food meal or two gallons of gas. Can you imagine yourself working 12-hours a day and only having enough money to p ay for rent and put food on the table for your family? With working all those long hours, you can barely afford to pay your utility bills and after that you donââ¬â¢t have enough money or time for luxuries like clothing or vacation. You have no savings as matter of fact, you are in a huge debt and you are livingRead MoreShould Minimum Wage Be Raised?870 Words à |à 4 PagesShould Minimum Wage Be Raised? Minimum wage has always been a controversial issue. Many politicians use the argument of minimum wage for their own political propaganda. Some may argue minimum wage should be raised, while others believe it will have detrimental effects on our economy if it is raised. Surprising to most people, minimum wage earners make up only a small percent of American workers. According to the Bureau of Labor Statistics, minimum wage workers make up about 2.8% of all workersRead MoreMinimum Wage Should Be Raised935 Words à |à 4 PagesMinimum wage is an ongoing debate in the United States. There are some people who think that it should be raised to a higher rate and others who think that it should not. There are many different pros and cons with raising minimum wage. Minimum wage is at a balanced rate that should not be raised due to lack of skill, low education, and economic problems. Jobs that require minimum wage are created for young adults who are in college or high school. They are to help one get one on their feet so thatRead MoreMinimum Wage Should Be Raised910 Words à |à 4 Pagesmaximize the American Dream on the minimum wageâ⬠(Benjamin Todd Jealous). In 1938, minimum wage was created by the federal government in order to protect workers by ensuring a minimum of twenty-five cents per hour worked. Though President Roosevelt had the right idea in protecting the workforce, something needs to be done to ensure that Americans are getting a reasonable amount of money for the amount of hours they have worked. As Benjamin Todd Jealous stated, minimum wage is not enough for the averageRead MoreThe Minimum Wage Should Be Raised998 Words à |à 4 Pagesprestigious job at such a young age. However that is not the case, if the minimum wage is raised to $15 an hour, a 16 year old could make $18,000 yearly working only 25 hours a week at McDonalds. Now for tee nagers that have goals for college or a car, that would money to set aside for the future, however most 16 year olds do not have those goals in mind yet, so that extra money turns into wasted money. As of February 2016 the minimum wage ranges anywhere from $7.25-$10 across the United States. Floridaââ¬â¢sRead MoreMinimum Wage Should Not Be Raised863 Words à |à 4 Pagesthan triple the minimum wage. If the minimum wage is increased, it would eliminate peopleââ¬â¢s incentives to improve. On top of that, inflation would occur, and poverty would virtually stay the same. In addition, raising the minimum wage would bring on hardship for small businesses. Of course, one may argue that the minimum should cover the cost of living, but people should have to work for their money. The minimum wage should not be raised in the United States. If the minimum wage were to go up, peopleRead MoreThe Minimum Wage Should Not Be Raised858 Words à |à 4 PagesRepublican presidential candidate, Ted Cruz, is of the opinion that the Minimum wage should not be raised. This is a large issue as the current federal minimum wage of $7.25 is not enough to support basic living costs in a fair number of states. Ted Cruz highlights the consequences of raising the minimum wage yet ignores the cons of it remaining static (Ted Cruz on the Minimum Wage). In an article in The Atlantic, the discussion of the cost of living is brought up. The article talks about how the
Friday, December 13, 2019
Hip Hop Culture Free Essays
There is, of course, a warranty comfortable feeling in being on the right side of the amounts professed ideals. We realize that we cannot be undone without Americaââ¬â¢s undoing. It is within the gamut of this attitude that the thinking Negro faces America, but the variations of mood in connection with it are f anything more significant than the attitude Itself. We will write a custom essay sample on Hip Hop Culture or any similar topic only for you Order Now Sometimes we have it taken with the defiant Ironic challenge of _Mckay Mine is the future grinding down today Like a great landslip moving to the sea, Bearing its freight of debris far away Where the green hungry waters restlessly Heave mammoth pyramids and break and roar Their eerie challenge to the crumbling shore. Sometimes, perhaps more frequently as yet, in the fervent and almost filial appeal and counsel of Weldon Johnnyââ¬â¢s_: O Southland, dear Southland! Then why do you still cling To an Idle age and a musty page, Too dead and useless thing. Who is the author of this piece? How to cite Hip Hop Culture, Papers
Thursday, December 5, 2019
love the way you lie by rihanna and mm free essay sample
Ok i would just like to say I no longer have a hate for Chris Brown. He beat Rihanna and everyone felt so bad for her but now she has a song were she says Just gonna stand there And watch me burn But thats alright Because I like The way it hurts Just gonna stand there And hear me cry But thats alright Because I love The way you lie I love the way you lie I love the way you lie She has a song saying she doesnt care about getting abused! Im sorry but this song,especially for her, is inapropriate. Little girls look up to her, I know my sisters do and the last thing they need is someone they know has been abused saying its ok to be abused. I had respect for Rihanna, I thought she was a good artist and smart but thats no longer true. We will write a custom essay sample on love the way you lie by rihanna and mm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Love the way you lie is a stupid song that has a bad meaning.
Thursday, November 28, 2019
The Theme Of Death In Poems Essay Example For Students
The Theme Of Death In Poems Essay The Theme of Death in PoemsDeath is a common theme in many poems. It is viewed so differently toeveryone. In the poems, Because I could not stop for Death, First Death inNova Scotia, and War is kind death is presented by each narrator as somethingdifferent. To one it is a kind gentle stranger while to another it is a coldcruel being. A kind gentleman stranger personifies death in, Because I could notstop for Death. The narrator of the poem is a busy person, with little time,and definitely no time to die. Her carriage driver, which is death, arrives totake her into immortality. Death isnt hasty, he doesnt take her quickly. Hedrives her past things that the narrator had not taken the time to notice in awhile. The narrator watched as he drives her past a school, where children areplaying, and then on they go past fields. She sees the sun go down, and thecarriage driver past the sun, but she realizes they werent passing the sun, itwas passing them; time was passing by, past her life. Her life has now past herby, and she is arriving at her final destination, which was her grave, yet shedescribes it as her house. In the end she is looking back, and sees howcenturies have passed, yet she isnt passing by anymore, and to her this hundredyears seems as no time at all. Finally she accepts her death, and is able topass into eternity. To her death wasnt harsh like some see it, but a kindly,gentle soul, taking her for a carriage ride to her final home. We will write a custom essay on The Theme Of Death In Poems specifically for you for only $16.38 $13.9/page Order now A child experiences death much differently than an adult. Childrenarent quite able to see death as the sad even that it is. First Death in NovaScotia tells of a young boys death, and his cousins view of it. We are shownArthurs death through the eyes of a child. The little girl, our narrator,describes the scene of her cousins funeral. Her focus however is not how wemight think that she would perceive it. She describes to us pictures of theRoyal family hanging in the room, and of a stuffed loon that her uncle hadkilled. To me it seems that she sees this event, her cousins death, as anesteemed event, one that the most pristine people are attending. She begins bytelling us of the royals hanging in the room, and end talking of them again. In the last stanza, she mentions the gracious royal couples and how they haveinvited cousin Arthur to be the smallest page in their court. It is as thoughshe is trying to make this event an honorable one, instead of one of mourning,and sadness as most see it. In the poem, the colors were mentioned frequently,and the little girl many times mentioned how white cousin Arthur was. Shementioned to white, frozen lake of the loon that was a marble topped table. Thecolor of Arthur was also white, like a doll that hadnt been painted. Sheplayed a lily in his hand, yet another personification of innocense by the colorof the flower. This defining of the color is symbolic, or the youth andinnocence of Arthur. It represents how he was but a child, and his death wasnot such a sad occasion, but the taking of innocence from one place, to a betterone. Again in this poem death was not personified as evil, but as a gentleremoval of the life and youth of an innocent young boy. .ufc830543c865e85b3aa600b63fa76caa , .ufc830543c865e85b3aa600b63fa76caa .postImageUrl , .ufc830543c865e85b3aa600b63fa76caa .centered-text-area { min-height: 80px; position: relative; } .ufc830543c865e85b3aa600b63fa76caa , .ufc830543c865e85b3aa600b63fa76caa:hover , .ufc830543c865e85b3aa600b63fa76caa:visited , .ufc830543c865e85b3aa600b63fa76caa:active { border:0!important; } .ufc830543c865e85b3aa600b63fa76caa .clearfix:after { content: ""; display: table; clear: both; } .ufc830543c865e85b3aa600b63fa76caa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufc830543c865e85b3aa600b63fa76caa:active , .ufc830543c865e85b3aa600b63fa76caa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufc830543c865e85b3aa600b63fa76caa .centered-text-area { width: 100%; position: relative ; } .ufc830543c865e85b3aa600b63fa76caa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufc830543c865e85b3aa600b63fa76caa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufc830543c865e85b3aa600b63fa76caa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufc830543c865e85b3aa600b63fa76caa:hover .ctaButton { background-color: #34495E!important; } .ufc830543c865e85b3aa600b63fa76caa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufc830543c865e85b3aa600b63fa76caa .ufc830543c865e85b3aa600b63fa76caa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufc830543c865e85b3aa600b63fa76caa:after { content: ""; display: block; clear: both; } READ: The role of Antonio in Shakespeare's Tempest EssayIn the poem War is Kind the narrator uses sarcasm to display death. He begins in the first stanza, telling a young woman whose lover has been killedin war, how noble his death was. He tell her not to weep because he died inglory. Yet in the second stanza hedescibes the horror of the war, and howuncivilized it really is. He portrays the dying of the many people as in vein,rather than in glory, and honor. The narrator goes back and forth fromglorifying the dying of the soldiers, to telling of its stupidity, and how trulyunhonorable it is. Death is portrayed as vial in this poem, and is shown to bethat through the use of sarcasm. In these three poems death is personified and viewed as severaldifferent things. One sees it as a kind stranger. In another death is viewedas a cold, occasion, yet almost like a party. Lastly we see death and dying asa noble thing in a sarcastic tone. The narrator is relaly telling us how horidthe death really is. While death is a common theme of many poems each poet hasa different view of it, and describes it to us uniquily.
Sunday, November 24, 2019
Free Essays on The Media and Society
The Media and Society Throughout time, newspapers and television have had a large effect on society. In the 1940s, German newspapers turned the Germans into Nazis and made them kill six million Jews. This would never have happened without the media. Likewise, television shows like Americaââ¬â¢s Most Wanted have changed society. More criminals are now caught because of this show, which is watched by almost everyone. So we have to ask: Is the media helpful to society, or isnââ¬â¢t it? Hitler was evil. He was also smart, unfortunately. He made the Germans hate Jews by writing ââ¬Å"Mine Kampfâ⬠and other newspaper articles. People read more back then, and almost everyone read the papers. So Hitler was able to brainwash the entire nation in about three years. In addition to six million Jews, many regular Germans died because of Hitler too. Since Hitler started World War II, you could say he caused the deaths of four million more people ââ¬â the soldiers who died in the fighting. That doesnââ¬â¢t even include Hiroshima, which would add to the total. This is a strong case against the media. Here is something similar. Although not as violent as Hitler, Jennifer Lopez has a bad effect on society. The media constantly shows her in tight outfits, with tight shirts highlighting her breasts and small waist. Her perfect body has turned young girls into anorexics overnight. If they stopped showing her, as well as Brittany Spears, people wouldnââ¬â¢t be as self-conscious and there would be far less eating disorders. ââ¬Å"Americaââ¬â¢s Most Wantedâ⬠is a popular television show. People like to solve crimes, so there are lots of viewers every episode. Last week, the show featured a gruesome killer named Karl Krickstein who strangled his victims with their own shoe laces before cutting off their arms and legs. People like this should be behind bars, and thatââ¬â¢s what this show tries to do. This is an example of the media being helpful... Free Essays on The Media and Society Free Essays on The Media and Society The Media and Society Throughout time, newspapers and television have had a large effect on society. In the 1940s, German newspapers turned the Germans into Nazis and made them kill six million Jews. This would never have happened without the media. Likewise, television shows like Americaââ¬â¢s Most Wanted have changed society. More criminals are now caught because of this show, which is watched by almost everyone. So we have to ask: Is the media helpful to society, or isnââ¬â¢t it? Hitler was evil. He was also smart, unfortunately. He made the Germans hate Jews by writing ââ¬Å"Mine Kampfâ⬠and other newspaper articles. People read more back then, and almost everyone read the papers. So Hitler was able to brainwash the entire nation in about three years. In addition to six million Jews, many regular Germans died because of Hitler too. Since Hitler started World War II, you could say he caused the deaths of four million more people ââ¬â the soldiers who died in the fighting. That doesnââ¬â¢t even include Hiroshima, which would add to the total. This is a strong case against the media. Here is something similar. Although not as violent as Hitler, Jennifer Lopez has a bad effect on society. The media constantly shows her in tight outfits, with tight shirts highlighting her breasts and small waist. Her perfect body has turned young girls into anorexics overnight. If they stopped showing her, as well as Brittany Spears, people wouldnââ¬â¢t be as self-conscious and there would be far less eating disorders. ââ¬Å"Americaââ¬â¢s Most Wantedâ⬠is a popular television show. People like to solve crimes, so there are lots of viewers every episode. Last week, the show featured a gruesome killer named Karl Krickstein who strangled his victims with their own shoe laces before cutting off their arms and legs. People like this should be behind bars, and thatââ¬â¢s what this show tries to do. This is an example of the media being helpful...
Thursday, November 21, 2019
Media audiences and Media geography Essay Example | Topics and Well Written Essays - 4000 words
Media audiences and Media geography - Essay Example A potential representation of the traditional media is the folk media that projected the communication channels of the ancient societies. Modern media has a very different and advanced mechanism of mass communication. The mass media in the contemporary age is one of the most effective systems of life support that has pronounced effect on the global future and has the widest distribution all over the world. The contemporary age is essentially the age of information, in which the social and environmental issues continue to grow, that imparts the need of transition to a sustainable economy for every nation. ââ¬Å"There has also been a healthful and general realization that the emphasis on ââ¬Å"massâ⬠audience ââ¬â meaning an audience of individuals in lonely and direct contact with mass communication was never accurateâ⬠(Schramm, 1960, p. vii). The distinction between the audience of the past and the audience of the new age is imperative for the media to customize the content according to the every-changing and modifying needs of the audiences in an increasingly culturally diverse and globalized world. Media has a very strong influence on the society. Klapper (1960, p. 5) defined the consideration of the mass media as a compulsory and sufficient cause behind the effects observed in the audiences as short-sightedness, and recommended the consideration of media as just another influential element amidst other influences. ââ¬Å"[I]t is the presumed power of the media to capture and sway the hearts, minds and behavior of the national public that account for both the fear and anxiety, and the hope and excitement, with which the media are regardedâ⬠(Fejes, 1984, p. 219). Media has always been both a trend-setter for and influenced by the audiences of a particular point in time. ââ¬Å"The media are crucial in the social circulation of discourse and thus play a formative role in social and political changeâ⬠(Fiske, 1996, p. 10). Media place s immense emphasis on the likes and dislikes of the audiences because the success of media fundamentally depends upon the approval of the audiences of the content that the media shows. The first and the foremost basic principle that every would-be programmer is taught through every handbook is ââ¬Å"know the audienceâ⬠(Ang, 1991, p. 19). ââ¬Å"In order for television to achieve its work ââ¬â that is, to make meaning and produce pleasure ââ¬â it has to draw upon and operate on the basis of a kind of generalized societal common sense about the terms of the society and peopleââ¬â¢s social location in itâ⬠(Gray, 1995, p. 9). The research culture has evolved greatly over the passage of time. Although research has been a necessary part of the spread of knowledge in all times, yet the research was never as rampant as it is today. In the past, it was easy to advertise a product by just showing the models endorsing them as the audiences understood that the technology was not quite developed to expect every product to be made after a lot of research. Besides, the audiences themselves were too uneducated and far from being the part of a research culture to think on these lines. Over the decades, there has been immense advancement in technology which has played a fundamental role in the development of a research culture all over the world. Today, scientists are equipped enough to
Subscribe to:
Posts (Atom)